Privacy Policy
This Privacy Policy explains how OPT Digital Limited ("OPT Digital", "we", "us", or "our") collects, uses, discloses, and safeguards your personal information when you visit our websites, view our advertisements, submit an application or enquiry, or book a call with us. We are committed to protecting your privacy and handling your information transparently and in accordance with applicable privacy laws, including the New Zealand Privacy Act 2020 and, where applicable, the EU/UK GDPR.
1. Information we collect
We collect information in the following ways:
- Information you provide: your name, email address, phone number, business name, and answers you give when you complete an application form, enquiry form, or book a call with us.
- Information collected automatically: your IP address, device and browser type, referring pages, pages viewed, links clicked, and how you interact with our sites and videos — collected via cookies and similar technologies.
- Advertising and attribution data: identifiers passed from advertising platforms (for example a click ID such as fbclid) and campaign parameters (UTMs), used to measure and attribute the performance of our ads.
2. How we use your information
- To respond to your enquiry, schedule and conduct your call, and provide our services.
- To operate, measure, and improve our websites, offers, and advertising.
- To measure ad performance and attribute conversions (including via server-side conversion tracking).
- To communicate with you about your enquiry, booking, or our services, and to send related follow-ups.
- To comply with our legal obligations and protect against fraud or misuse.
3. Cookies & tracking technologies
We and our service providers use cookies, pixels, and similar technologies to run our sites, remember your preferences, and measure advertising. These include:
- Meta Pixel & Conversions API (Meta Platforms, Inc.) — measures ad performance and builds audiences.
- Hyros — attribution and ad-measurement analytics.
- Microsoft Clarity — session analytics and heatmaps to help us understand and improve site usability.
You can control cookies through your browser settings, and you can manage ad personalisation through the settings of the relevant advertising platform (for example, Meta's ad preferences). Blocking some cookies may affect how the site works.
4. Third-party services
We use trusted third-party providers to deliver parts of our sites and services. When you use these features, your information is handled under their respective privacy policies:
- Typeform — application and enquiry forms.
- Calendly — call scheduling and booking.
- Vidalytics — video hosting and playback analytics.
- Meta, Hyros, and Microsoft Clarity — advertising measurement and analytics (see Section 3).
- Our hosting and infrastructure providers — to serve and secure the website.
5. How we share your information
We do not sell your personal information. We share it only with: (a) the service providers listed above, who process it on our behalf; (b) advertising and analytics platforms as needed to measure our marketing; and (c) authorities or third parties where required by law or to protect our rights.
6. Data retention
We keep personal information only for as long as necessary to fulfil the purposes described in this policy, to provide our services, and to meet legal, accounting, or reporting requirements. When it is no longer needed, we securely delete or de-identify it.
7. Your rights
Depending on where you live, you may have the right to access, correct, update, or request deletion of your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise any of these rights, contact us using the details below and we will respond within the timeframes required by applicable law.
8. Data security
We take reasonable technical and organisational measures to protect your personal information against loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, but we work to safeguard your information appropriately.
9. International transfers
Some of our service providers are located outside New Zealand (for example, in the United States). Where your information is transferred internationally, we take steps to ensure it is handled in accordance with this policy and applicable law.
10. Children's privacy
Our services are intended for business owners and are not directed to children. We do not knowingly collect personal information from anyone under 16.
11. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent version. Material changes will be posted on this page.
12. Contact us
If you have any questions about this Privacy Policy or how we handle your information, contact us at:
OPT Digital Limited
Email: ben@opt.co.nz
New Zealand